Land Re-Theme | Big Easy Boulevard
Led the creative vision for the re-theme of Angry Birds Land into Big Easy Boulevard, defining the visual direction and brand guidelines. Scoped, designed and delivered all themed and operational signage, coordinating teams and overseeing fabrication and installation to ensure the land opened as envisioned.
My Role
Creative Direction
Concept Art Development
Budgeting & Quoting
Graphic Design
Fabrication & Install
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Land Re-Theme | Big Easy Boulevard
Led the creative vision for the re-theme of Angry Birds Land into Big Easy Boulevard, defining the visual direction and brand guidelines. Scoped, designed and delivered all themed and operational signage, coordinating teams and overseeing fabrication and installation to ensure the land opened as envisioned.
Led the creative vision for the re-theme of Angry Birds Land into Big Easy Boulevard, defining the visual direction and brand guidelines. Scoped, designed and delivered all themed and operational signage, coordinating teams and overseeing fabrication and installation to ensure the land opened as envisioned.
My Role
Creative Direction
Concept Art Development
Budgeting & Quoting
Graphic Design
Fabrication & Install
Creative Direction
Concept Art Development
Budgeting & Quoting
Graphic Design
Fabrication & Install
Concept Visuals
Commissioned aerial and street level concept art that mapped building finishes, signage and mural placements across the area, showing how brand, wayfinding and operational graphics would sit in the land and guiding fabrication and installation.
Commissioned aerial and street level concept art that mapped building finishes, signage and mural placements across the area, showing how brand, wayfinding and operational graphics would sit in the land and guiding fabrication and installation.
Commissioned aerial and street level concept art that mapped building finishes, signage and mural placements across the area, showing how brand, wayfinding and operational graphics would sit in the land and guiding fabrication and installation.
Detonator | Drop Tower
Designed a fireworks factory inspired signage package for Detonator, integrating an LED queue time display into the entrance portal and delivering cohesive themed, operational and safety graphics across the entrance, queue line and ride platform.
Designed a fireworks factory inspired signage package for Detonator, integrating an LED queue time display into the entrance portal and delivering cohesive themed, operational and safety graphics across the entrance, queue line and ride platform.
Big Easy Bumpers | Dodgems
Detonator | Drop Tower
Developed ride branding for Big Easy Bumpers, including a back lit entrance sign, canopy graphics, vehicle wraps and supporting operational signage.
Designed a fireworks factory inspired signage package for Detonator, integrating an LED queue time display into the entrance portal and delivering cohesive themed, operational and safety graphics across the entrance, queue line and ride platform.
Developed ride branding for Big Easy Bumpers, including a back lit entrance sign, canopy graphics, vehicle wraps and supporting operational signage.
Big Easy Bumpers | Dodgems
Developed ride branding for Big Easy Bumpers, including a back lit entrance sign, canopy graphics, vehicle wraps and supporting operational signage.
Street Elevations and Graphic Placement
Street Elevations and Graphic Placement
Produced detailed street elevations to define colour schemes and the location of signage, graphics and murals across the land, ensuring a cohesive streetscape and clear visual hierarchy from concept through to build.
Produced detailed street elevations to define colour schemes and the location of signage, graphics and murals across the land, ensuring a cohesive streetscape and clear visual hierarchy from concept through to build.
Produced detailed street elevations to define colour schemes and the location of signage, graphics and murals across the land, ensuring a cohesive streetscape and clear visual hierarchy from concept through to build.
Sunset Cinema, CandyPips, Boulevard Bites & Street Furniture
Led the design of the New Orleans themed street environment, creating shopfront identities, hanging signs, menus and wayfinding alongside branded street furniture, a quick service food outlet and the Sunset Cinema facade
Led the design of the New Orleans themed street environment, creating shopfront identities, hanging signs, menus and wayfinding alongside branded street furniture, a quick service food outlet and the Sunset Cinema facade
Sunset Cinema, CandyPips, Boulevard Bites & Street Furniture
Led the design of the New Orleans themed street environment, creating shopfront identities, hanging signs, menus and wayfinding alongside branded street furniture, a quick service food outlet and the Sunset Cinema facade
Land Trailer
Land Trailer
Posted across all social channels, CRM and website.
Posted across all social channels, CRM and website.
Posted across all social channels, CRM and website.
