Event Graphics | Fright Nights
Developed narrative and visual direction for Fright Nights attractions within the park’s flagship Halloween event, creating brand identities, safety messaging and themed graphics. Collaborated with entertainments, safety and fabrication teams to deliver cohesive environments recognised with industry awards.
My Role
Environmental Graphics
Wayfinding
Brand Identity
Print & Digital Design
Creative Direction
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Event Graphics | Fright Nights
Developed narrative and visual direction for Fright Nights attractions within the park’s flagship Halloween event, creating brand identities, safety messaging and themed graphics. Collaborated with entertainments, safety and fabrication teams to deliver cohesive environments recognised with industry awards.
Developed narrative and visual direction for Fright Nights attractions within the park’s flagship Halloween event, creating brand identities, safety messaging and themed graphics. Collaborated with entertainments, safety and fabrication teams to deliver cohesive environments recognised with industry awards.
My Role
Environmental Graphics
Wayfinding
Brand Identity
Print & Digital Design
Creative Direction
Environmental Graphics
Wayfinding
Brand Identity
Print & Digital Design
Creative Direction
Fright Nights Graphics
DeadBeat | Scare Maze
Created the brand package for DeadBeat, turning an existing sign structure into an underground club inspired portal with integrated LED queue time, restrictions and wayfinding graphics that align safety messaging with the scare maze narrative.
Created the brand package for DeadBeat, turning an existing sign structure into an underground club inspired portal with integrated LED queue time, restrictions and wayfinding graphics that align safety messaging with the scare maze narrative.
Stitches | Scare Maze
DeadBeat | Scare Maze
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
Created the brand package for DeadBeat, turning an existing sign structure into an underground club inspired portal with integrated LED queue time, restrictions and wayfinding graphics that align safety messaging with the scare maze narrative.
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
Stitches | Scare Maze
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
Fright Nights Park Maps
Fright Nights Park Maps
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Event Brand Development
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
Event Brand Development
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
