World-Building · Fright Nights
Developed 20 new scare experiences over 6 successive seasons, creating each season’s overarching theme and weaving its story and characters through marketing and the guest experience to create one connected world. For the first time, the event itself became a consistent industry award winner.
My Role
Creative Development
Storytelling & World-Building
Brand Identity & Copywriting
Environmental Graphics
Campaign Creative
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
17
•
•
18
•
•
19
•
•
20
•
•
21
•
•
22
•
•
23
•
•
24
•
•
25
•
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
17
•
•
18
•
•
19
•
•
20
•
•
21
•
•
22
•
•
23
•
•
24
•
•
25
•
•
26
•
•
27
•
•
28
•
•
29
•
•
30
•
•
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
•
•
•
•
•
•
•
•
1
•
•
2
•
•
3
•
•
4
•
•
5
•
•
6
•
•
7
•
•
8
•
•
9
•
•
10
•
•
11
•
•
12
•
•
13
•
•
14
•
•
15
•
•
16
•
•
•
•
World-Building · Fright Nights
Developed 20 new scare experiences over 6 successive seasons, creating each season’s overarching theme and weaving its story and characters through marketing and the guest experience to create one connected world. For the first time, the event itself became a consistent industry award winner.
Developed 20 new scare experiences over 6 successive seasons, creating each season’s overarching theme and weaving its story and characters through marketing and the guest experience to create one connected world. For the first time, the event itself became a consistent industry award winner.
My Role
Creative Development
Storytelling & World-Building
Brand Identity & Copywriting
Environmental Graphics
Campaign Creative
Creative Development
Storytelling & World-Building
Brand Identity & Copywriting
Environmental Graphics
Campaign Creative
Fright Nights Graphics
DeadBeat | Scare Maze
The brief was a nightclub scare maze built around entranced ravers. Guest feedback showed human scares could become one-note, so I introduced the Viscerals, soul-feeding entities hiding in the shadows. I turned the nightclub itself into the trap, using hypnotic music, distractions and warped clocks to keep guests losing track of time while the creatures fed.
The brief was a nightclub scare maze built around entranced ravers. Guest feedback showed human scares could become one-note, so I introduced the Viscerals, soul-feeding entities hiding in the shadows. I turned the nightclub itself into the trap, using hypnotic music, distractions and warped clocks to keep guests losing track of time while the creatures fed.
Stitches | Scare Maze
DeadBeat | Scare Maze
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
The brief was a nightclub scare maze built around entranced ravers. Guest feedback showed human scares could become one-note, so I introduced the Viscerals, soul-feeding entities hiding in the shadows. I turned the nightclub itself into the trap, using hypnotic music, distractions and warped clocks to keep guests losing track of time while the creatures fed.
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
Stitches | Scare Maze
Developed the Stitches scare maze identity around a twisted toy factory theme, designing a themed façade for the main marquee and a entrance built from oversized toy blocks that carry wayfinding, sensory information and safety messaging, with signage, queue graphics and merch all linked back to the maze narrative.
Fright Nights Park Maps
Fright Nights Park Maps
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Evolved the core Thorpe Park brand into a distinct Fright Nights identity for the printed park map, adapting layout, colour, typography and tone each year to reflect the event’s changing theme.
Event Brand Development
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
Event Brand Development
Designed and developed a range of attraction identities for Fright Nights, creating original brands and collaborating with partners on IP led experiences such as AMC’s The Walking Dead, so each maze, show and scare zone has a distinct personality while still feeling part of the wider event.
