Brand Development | Hyperia
Led the brand through the award-winning ‘Find Your Fearless’ campaign for Hyperia, the UK’s tallest and fastest coaster. Managed creative across social, CRM, website, app, outdoor, TV and VoD, achieving 88% pre-visit awareness, tripling intent to visit and increasing revenue by 16% year-on-year.
My Role
Brand Strategy & Identity
Print & Digital Design
Creative Direction
Retail & Commercial Design
Campaign Strategy
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Brand Development | Hyperia
Led the brand through the award-winning ‘Find Your Fearless’ campaign for Hyperia, the UK’s tallest and fastest coaster. Managed creative across social, CRM, website, app, outdoor, TV and VoD, achieving 88% pre-visit awareness, tripling intent to visit and increasing revenue by 16% year-on-year.
Led the brand through the award-winning ‘Find Your Fearless’ campaign for Hyperia, the UK’s tallest and fastest coaster. Managed creative across social, CRM, website, app, outdoor, TV and VoD, achieving 88% pre-visit awareness, tripling intent to visit and increasing revenue by 16% year-on-year.
My Role
Brand Strategy & Identity
Print & Digital Design
Creative Direction
Retail & Commercial Design
Campaign Strategy
Brand Strategy & Identity
Print & Digital Design
Creative Direction
Retail & Commercial Design
Campaign Strategy
Logo Suite
Developed a flexible logo set for Hyperia, including a 3D hero logo for key art, full vector lockups for signage and print, and a simplified small scale vector version for use where space or legibility is tight.
Developed a flexible logo set for Hyperia, including a 3D hero logo for key art, full vector lockups for signage and print, and a simplified small scale vector version for use where space or legibility is tight.
Developed a flexible logo set for Hyperia, including a 3D hero logo for key art, full vector lockups for signage and print, and a simplified small scale vector version for use where space or legibility is tight.
Key Visuals and Photography
Created hero visuals for the main season and Fright Nights campaigns and art directed photography of the coaster and riders, aligning lighting, colour and composition with the Find Your Fearless story for use across out of home, digital and in-park media.
Created hero visuals for the main season and Fright Nights campaigns and art directed photography of the coaster and riders, aligning lighting, colour and composition with the Find Your Fearless story for use across out of home, digital and in-park media.
Out of Home Campaign
Key Visuals and Photography
Developed large scale outdoor creative that mirrors the 30 second TV spot, using the same hero imagery, so the 'Find Your Fearless' campaign feels consistent across TV, billboards and digital media.
Created hero visuals for the main season and Fright Nights campaigns and art directed photography of the coaster and riders, aligning lighting, colour and composition with the Find Your Fearless story for use across out of home, digital and in-park media.
Developed large scale outdoor creative that mirrors the 30 second TV spot, using the same hero imagery, so the 'Find Your Fearless' campaign feels consistent across TV, billboards and digital media.
Out of Home Campaign
Developed large scale outdoor creative that mirrors the 30 second TV spot, using the same hero imagery, so the 'Find Your Fearless' campaign feels consistent across TV, billboards and digital media.
Artwork Print Files
Artwork Print Files
Commercial Lines
Commercial Lines
