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Sparkle Project
Oversaw the creative direction and delivery of a multi-million-pound park-wide winter refresh under the ‘Sparkle Project’, producing creative and technical briefs and leading contractors and fabrication partners to install new signage, in-world graphics and themed elements across rides, retail and guest spaces.
My Role
Creative Direction
Concept Art Development
Budgeting & Quoting
Graphic Design
Fabrication & Install
Sparkle Project
Oversaw the creative direction and delivery of a multi-million-pound park-wide winter refresh under the ‘Sparkle Project’, producing creative and technical briefs and leading contractors and fabrication partners to install new signage, in-world graphics and themed elements across rides, retail and guest spaces.
Stealth | Launch Coaster
First opened in 2006, the coaster had remained unchanged for years. This project set out to refresh the entrance and station with some much-needed TLC, while injecting bold colour and themed graphic elements to elevate the overall guest experience.
My Role
Creative Direction
Concept Art Development
Budgeting & Quoting
Graphic Design
Fabrication & Install
Stealth | Launch Coaster
First opened in 2006, the coaster had remained unchanged for years. This project set out to refresh the entrance and station with some much-needed TLC, while injecting bold colour and themed graphic elements to elevate the overall guest experience.
New & Reimagined Graphics
Before & After Sliders
Refreshed entrance, new paintwork, updated signage and accurate ride statistics.
The ride station and disused bag-drop area were refreshed with a new graphic scheme and colour palette.
Buildings across the area were repaired, including the restoration of original hand-painted murals.
Before & After Sliders
The shop exterior was transformed with repairs, repainting and a renewed visual style to better support the celestial theme.
The shop interior received the same treatment, including reopening the photo-op viewing window to create a clear sightline onto the ride.
The Lost City pillars were transformed with a refreshed identity and newly introduced themed detailing.
Colossus | 10-Looping Coaster
The refresh for Colossus focused on the shop, pathways and station. A bold new colour scheme and hand-painted graphic elements were introduced to breathe new life into the area and create a stronger visual identity.
New & Reimagined Graphics
Colossus | 10-Looping Coaster
The refresh for Colossus focused on the shop, pathways and station. A bold new colour scheme and hand-painted graphic elements were introduced to breathe new life into the area and create a stronger visual identity.
New & Reimagined Graphics
Before & After Sliders
The shop exterior was transformed with repairs, repainting and a renewed visual style to better support the celestial theme.
The shop interior received the same treatment, including reopening the photo-op viewing window to create a clear sightline onto the ride.
The Lost City pillars were transformed with a refreshed identity and newly introduced themed detailing.
Project Overview Video
I scripted and directed a showcase video for the project, shared across social channels, CRM communications and the website.
