Rebrand Project | Thorpe Park
Steered Thorpe Park’s rebrand to the ‘Home of Feel-Good Thrills’, shaping early creative direction with an external agency and developing the park’s visual identity. Rolled it out across physical and digital touchpoints, lifting brand preference by 4% and contributing to the park’s UK Theme Park of the Year award.
My Role
Brand Identity
Creative Direction
Print & Digital Design
Team Coordination
Fabrication & Install
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Rebrand Project | Thorpe Park
Steered Thorpe Park’s rebrand to the ‘Home of Feel-Good Thrills’, shaping early creative direction with an external agency and developing the park’s visual identity. Rolled it out across physical and digital touchpoints, lifting brand preference by 4% and contributing to the park’s UK Theme Park of the Year award.
Steered Thorpe Park’s rebrand to the ‘Home of Feel-Good Thrills’, shaping early creative direction with an external agency and developing the park’s visual identity. Rolled it out across physical and digital touchpoints, lifting brand preference by 4% and contributing to the park’s UK Theme Park of the Year award.
My Role
Brand Identity
Creative Direction
Print & Digital Design
Team Coordination
Fabrication & Install
Brand Identity
Creative Direction
Print & Digital Design
Team Coordination
Fabrication & Install
Identity Exploration
Explored logo routes that evolved Thorpe Park’s existing loop and original wordmark, moodboards were created to capture the 'Home of Feel Good Thrills' positioning
Explored logo routes that evolved Thorpe Park’s existing loop and original wordmark, moodboards were created to capture the 'Home of Feel Good Thrills' positioning
Explored logo routes that evolved Thorpe Park’s existing loop and original wordmark, moodboards were created to capture the 'Home of Feel Good Thrills' positioning
Final Identity System
Delivered the final static and animated Thorpe Park logo, supported by a type hierarchy and pattern set that mirror the logo’s movement and pick up on visual cues from the park.
Delivered the final static and animated Thorpe Park logo, supported by a type hierarchy and pattern set that mirror the logo’s movement and pick up on visual cues from the park.
Colours and Icons
Final Identity System
Built a colour palette inspired by the park’s rides and landscapes, tested for AA accessibility, and paired it with a custom icon set designed for clarity and consistency across signage, digital interfaces and guest communications.
Delivered the final static and animated Thorpe Park logo, supported by a type hierarchy and pattern set that mirror the logo’s movement and pick up on visual cues from the park.
Built a colour palette inspired by the park’s rides and landscapes, tested for AA accessibility, and paired it with a custom icon set designed for clarity and consistency across signage, digital interfaces and guest communications.
Colours and Icons
Built a colour palette inspired by the park’s rides and landscapes, tested for AA accessibility, and paired it with a custom icon set designed for clarity and consistency across signage, digital interfaces and guest communications.
Print Collateral
Print Collateral
Rolled out the new park brand across printed guest materials, including accessibility guides, Ride Access Pass documentation, food and beverage packaging and the park map, ensuring clear hierarchy, accessible layouts and consistent visual language across every touchpoint.
Rolled out the new park brand across printed guest materials, including accessibility guides, Ride Access Pass documentation, food and beverage packaging and the park map, ensuring clear hierarchy, accessible layouts and consistent visual language across every touchpoint.
Rolled out the new park brand across printed guest materials, including accessibility guides, Ride Access Pass documentation, food and beverage packaging and the park map, ensuring clear hierarchy, accessible layouts and consistent visual language across every touchpoint.
The Brand in Action
Delivered the new brand across print, signage and photography, and directing ride and lifestyle photography to ensure a consistent look and tone across every guest touchpoint.
Delivered the new brand across print, signage and photography, and directing ride and lifestyle photography to ensure a consistent look and tone across every guest touchpoint.
The Brand in Action
Delivered the new brand across print, signage and photography, and directing ride and lifestyle photography to ensure a consistent look and tone across every guest touchpoint.
Announcement Video
Announcement Video
Posted across all social channels, CRM and website.
Posted across all social channels, CRM and website.
Posted across all social channels, CRM and website.
