Stitches Immersive Scare Maze

Developed Stitches, a headline scare attraction, from the first concept through to launch. I developed the story, played a key role in shaping the guest journey and how it unfolded through the space, then carried the world into audio, graphics, signage and the wider Fright Nights event.

My Role

  • Concept Development

  • Storytelling

  • Guest Journey

  • Graphics & Wayfinding

  • Audio Development

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Stitches Immersive Scare Maze

Developed Stitches, a headline scare attraction, from the first concept through to launch. I developed the story, played a key role in shaping the guest journey and how it unfolded through the space, then carried the world into audio, graphics, signage and the wider Fright Nights event.

My Role


  • Concept Development

  • Storytelling

  • Guest Journey

  • Graphics & Wayfinding

  • Audio Development

Stitches Immersive Scare Maze

Developed Stitches, a headline scare attraction, from the first concept through to launch. I developed the story, played a key role in shaping the guest journey and how it unfolded through the space, then carried the world into audio, graphics, signage and the wider Fright Nights event.